Selected Work: Content Creator & Strategist
SELECTED WORK
THIS IS A COLLECTION OF WORK THAT ILLUSTRATES THE INTERDISCIPLINARY SKILLSETS IN CREATIVE VISION, CONTENT STRATEGY, AND THE ABILITY TO EXECUTE.
The Wellness Initiative at NYU (WIN) Promotional Film
(2018), Commissioned by NYU Langone’s Child Study Center
Videos for social media that highlighted key program features and repurposed filmed footage:
SOCIAL CONTENT TO ALIGN WITH REESE WITHERSPOON’S BOOKCLUB BRAND, THE INTENTION OF THE ORIGINAL BOOKS, AND BRAND PARTNERS LIKE AMAZON AUDIBLE.
During an internship at Hello Sunshine, I produced original content to support Reese Witherspoon’s Bookclub community on Instagram, underscore the storytelling of its female authors in promotional content, and support brand partners like Audible.
Click on each image to see the content on Instagram!
AFTER STUDYING THE ENTERTAINMENT BUSINESS AND FEMALE-DRIVEN, INCLUSIVE STORYTELLING (AT NYU AND IN INTERNSHIPS WITH HELLO SUNSHINE & ANNAPURNA PICTURES), I CREATED A SHORT FILM THAT EXPRESSES MY CREATIVE VISION & PROJECT MANAGEMENT SKILLS.
Project Highlights:
Recruited and Led Creative Leadership Team of 15 People (Mostly Women, Ethnically Diverse)
Managed a production crew of 75+
Raised and Managed $17,000 Budget
Led a Kickstarter that raised 108% of Goal
Developed partnerships (Panavision, Brooklyn Historical Society, Lehman College, and more) that granted use of equipment and locations valued at $700k+
Status: Under Festival Consideration
Pasos de Valor/Steps of Valor Story: In 1995, a pregnant, Mexican-American MBA student just wants to take her exam, but her due date conflicts and her professor won’t make any accommodations.